
Press kits
The essentials of the moment

The 2026 Press Kit is online!
Alsace is not just a story, it’s an experience!
This press kit offers an immersion into a dynamic Alsace: more creative, more sensitive, and more alive than ever. Characterful hotels, new restaurants, inspiring initiatives, and unforgettable experiences... these are just some of the innovations shaping a contemporary Alsace, rooted in tradition but looking towards the future.

2026: Alsace, Land of castles
In Alsace, take a journey back in time discovering exceptional sites.
Built to protect cities and villages, these splendours have become places for sharing and coming together: castles, walled cities, surprising urban heritage, and more.

What's new in Alsace in 2025 ?
An overview of the latest news for Alsace in 2025. Hotel openings, restaurants, new museums and key events are all featured in this press pack.
Find out more
2025: Alsace, land of Remembrance
Alsace is a long-contested region, alternately held by France and Germany and shaped by a rich and tumultuous history. The region still today bears the marks of its past, offering a wealth of remembrance tourism experiences that convey universal values.
Find out more



