Claude Schwach

Exhibition: in the enchanted land of Joustra

Come and discover this ephemeral exhibition at the Maison du Kochersberg which presents the Joustra toys, made in Illkirch: gift of the great occasions, the children of the post-war period wait impatiently for them at Christmas.

This exhibition presents the toys of the brand JOUSTRA, a contraction of Jouets de Strasbourg, manufactured in Neudorf, then in Illkirch. A gift for special occasions, post-war children look forward to them at Christmas. Made of lacquered metal, very solid, equipped with key or friction motors, they come alive thanks to complex motors in the 1960s and are made of plastic. Combined with the publication of a catalogue with innovative products, the company is experiencing a new boom. Finally, the winding machines are replaced by battery-powered motors and the toys are remote-controlled. Joustra becomes the number one toy manufacturer in Europe. Agricultural machinery, fire engines, racing and safari cars, cranes, trucks, motorboats, buses, mechanical animals have delighted generations of children and provided work for hundreds of workers.

Additional information
  • Languages spoken : French, German, English

Horaires et dates d'ouvertures susceptibles d'être modifiés en fonction des circonstances. Prenez vos précautions.

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ComCom Kochersberg
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Claude Schwach
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See also
Contrast photography - Catherine Theulin

Maison du Kochersberg


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